Material Culture in Europe and China, 1400-1800

The Rise of Consumerism
Author(s): 
Adshead, S.A.M.
ISBN: 
0333690826
Date published: 
July 1997
Hardback
Price: 
£45.00
Pages: 
296

This book reinterprets the rise of consumerism in terms of interaction between Europe and China 1400-1800. In particular, it examines the intellectual foundations of consumerism in food, dress, shelter, utilities, information and symbolism. It highlights consumerism as an expression of both rationality and freedom and indicates the constructive role it has played in the formation of the modern world. Particular use is made of comparisons between developments in Europe and China to differentiate both.