The Rise and Fall of Great Companies

Courtaulds and the Reshaping of the Man-Made Fibres Industry
Author(s): 
Owen, Geoffrey
ISBN: 
9780199592890
Date published: 
September 2010
Hardback
Price: 
£45.00

The is the dramatic story of the rise and fall of a great British company, Courtaulds. It describes the upheavals that a company goes through when one of its core businesses is threatened with extinction in the face of globalization, and assesses why some companies found a way through the crisis and continue to exist, while Courtaulds did not.