The Voice of the Citizen Consumer

A History of Market Research, Consumer Movements, and the Political Public Sphere
Editor(s): 
Brückweh, Kerstin
ISBN: 
9780199604029
Date published: 
April 2011
Hardback
Price: 
£75.00

Citizen consumers have two voices in the public sphere: one constructed by consumer movements, the other by opinion polls and market research. The volume combines them, bringing together research areas so far treated in isolation: the politics of consumption and consumer organizations, and the techniques of market research and opinion polling.