Advertising in the Age of Persuasion

Author(s): 
Spring, Dawn
ISBN: 
9781137347176
Date published: 
July 2013
Paperback
Price: 
£18.50

In the 1940s and 1950s, American advertisers began an unprecedented collaboration with corporations, media, the government, and organized religion. This history traces the remarkable story of how advertisers ensured that they remained significant players in the postwar global order, developing the influential media infrastructure of today.