Transformations of Retailing in Europe after 1945

Author(s): 
Jessen, Ralph
Author(s): 
Langer, Lydia
ISBN: 
9781409424444
Date published: 
September 2012
Hardback
Price: 
£65.00

The volume focuses on processes of transformation in the retail business in several European countries mainly during the second half of the 20th Century. After World War II, structures, practices and the culture of retailing in most West European countries went through a period of rapid change. The post-war economic boom, the emergence of a mass consumer society, and the adaptation of innovations which already had been implemented in the USA during the interwar period, revolutionized the world of getting and spending.