IHR Social Media Training

IHR Social Media Training
10 Apr 2019, 14:00 to 29 May 2019, 17:00
Research Training
IHR Research Training Room, N318, Senate House, Malet Street, London WC1E 7HU

Over four sessions, attendees will learn a range of skills and explore how social media can be used effectively by historians. The sessions cost £25 each, but those booking onto all four sessions will receive a discount of £20.

Session 1 - Basic Introduction to Social Media | Lead: Hannah Elias | 10 April 2019 

Is social media a mystery? Do you want to learn how to tweet and how to use a hashtag? This workshop will give you a helpful introduction to the very essential foundations of social media. You will learn how to use Twitter, Facebook and Instagram, how to set up an account and how to build a profile. The workshop will discuss how social media works, and its benefits and pitfalls for historians and academics. You will be introduced to the ways that historians communicate, share and collaborate through social media, and learn foundational terminology and helpful tips that will help you make the most of these platforms. 

Learning outcomes: 
Understand the value of creating a social media profile for individuals, projects or organisations;
Learn how to create a profile on Twitter, Facebook and Instagram;
Connect with communities of historians, researchers and the general public through social media; 
Practical guidance on how to build your following, how to tweet and create content for social media platforms, and how to communicate on social media. 

Session 2 - Introduction to Building an Academic Profile | Lead: Matt Phillpott | 1 May 2019

It is increasingly important for researchers to have an online presence and to give a coherent ‘voice’ to their research and professional profile online. This workshop helps you to get started in building an online profile, looking at the tools you can use, the things that you need to consider, and the online locations that you might wish to use. There is a specific focus on blogs and websites as a focus for an online profile, but other digital tools will also be discussed. As an extension of this session you will be offered access to an online module showing you how to build your own Wordpress website, with the opportunity for feedback.  

Learning outcomes:
A better understanding of what an online academic profile should look like;
A clear idea why a coherent online voice is important;
Ideas about how you might create your own online profile;
How social media tools can be linked together to create a coherent picture of your professional life;
To learn how to create your own WordPress website. 

Session 3 - Making the most out of using Social Media | Lead: Hannah Elias | 15 May 2019

Social media has become an essential way for historians and those interested in history to keep up with the latest happenings, conversation and debate in the discipline. It has become an important part of how we share news of learning opportunities, publications and research findings and can be essential in building engagement strategies and impact case studies. This workshop will explore the ways to maximise your social media presence, and how to go about building and sustaining a social media campaign, and the tools and analytics that can be used to measure social media impact and reach. The session will explore the opportunities as well as the drawbacks of social media, and discuss the merits and challenges of relying on the epistemological frameworks created by social media conglomerates. 

Learning outcomes: 
To learn how to boost your personal social media profile, or the profile of a publication, organisation or institution; 
To learn how to manage a social media account effectively and efficiently;
Practical guidance on how to build and craft a social media campaign;
To consider how to measure and create impact on social media.

Session 4 - Blogging for Historians | Lead: Matt Phillpott | 29 May 2019
Blogs and websites are powerful and easy to use to create an online presence, but how do you write for an online audience?  In this session we shall look specifically at writing skills, breaking down your ideas into smaller chunks, considering headings, sub-headings, images and audio-visual elements. We will consider questions about what a blog post is designed to achieve for both yourself as the author and researcher and for any potential readers. An additional online component will allow you to write a sample blog post and receive feedback. 

Learning outcomes:
To be introduced to some best practice ideas about writing online;
To learn how to write for online readers;
To consider the purpose, uses, and challenges of running a blog or website.


IHR Events Office
020 7862 8740