By Edward Owens
NEW: published October 2019
The Family Firm presents the first major analysis of the public projection and reception of the British monarchy’s media image in the period 1932-1953. Beginning with King George V’s first Christmas broadcast in 1932, the royal household worked with the Church of England and the media to initiate a new phase in the House of Windsor’s public relations strategy. Together they elevated the royal family’s domesticity as a focal point for popular identification and this strengthened the emotional connections that members of the public forged with royalty.
The Family Firm shows how the tightening of these bonds had a unifying effect on British national life in the unstable years during and either side of the Second World War and helped to restore public confidence in a Crown that was profoundly shaken by the 1936 Abdication Crisis.
Published by University of London Press as part of the RHS / IHR New Historical Perspectives series
420pp, Available from 15 October 2019, in print, eBook and as a free Open Access download.
To request a review copy, please contact Lauren De'ath, Publications and Marketing Officer at University of London Press.