Making the Most Out of Social Media
Social media has become an essential way for historians and those interested in history to keep up with the latest happenings, conversation and debate in the discipline. It has become an important part of how we share news of learning opportunities, publications and research findings and can be essential in building engagement strategies and impact case studies. This workshop will explore the ways to maximise your social media presence, and how to go about building and sustaining a social media campaign, and the tools and analytics that can be used to measure social media impact and reach. The session will explore the opportunities as well as the drawbacks of social media, and discuss the merits and challenges of relying on the epistemological frameworks created by social media conglomerates.
The workshop will take place from 14.00 - 17.00 on Wednesday 1 May at the Institute of Historical Research, North Block, Senate House. All computers will be supplied: please do not bring your own laptop.
This course is part of a four-part series of linked training workshops covering the use of social media for historians and other researchers in the humanities:
- An Introduction to Social Media (10/04)
- An Introduction to Building an Online Academic Profile (01/05)
- Making the Most Out of Social Media (15/05)
- Blogging for Historians (29/05)
Each workshop is complete in itself and can be taken on its own for £25. Alternatively register for all four at the discounted price of £80.
• To learn how to boost your personal social media profile, or the profile of a publication, organisation or institution
• To learn how to manage a social media account effectively and efficiently
• Practical guidance on how to build and craft a social media campaign
• To consider how to measure and create impact on social media